healthy Spin for Coca-Cola?
If you think about healthy habits, drinking a soda probably doesn 't make the cut, but Coca-Cola is trying to reverse that notion upside down.
in his latest video online, the beverage giant aims to show consumers how much fun it could be to burn 140 calories in a soda can. The announcement noted that it usually takes 23 minutes to work the calories and shows a montage of happy people on a stationary bike trying to "win" a can of Coke.
"Twenty-three minutes of exercise a lot of work for a treatment unhealthy This sounds like a clever marketing for me - this is not good health advice," said Masha Fox-Rabinovich, outpatient dietitian and diabetes educator at Washington Adventist hospital. "He said the exercise so you can enjoy a soda. Instead, I suggest you limit soda and exercise anyway. "
The video comes criticism that soft drinks are facing growing health advocates who say that sugar loaded drinks play a central role in perpetuating the obesity crisis in America. many cities have tried to impose special taxes on sugary drinks, although none have succeeded.
the associated Press reports the video is unusual because it frankly discusses how many calories are in his drink. But you also have a frequent criticism used by health advocates and turns in a good light.
"in addition to the money you pay for soda, Coca-Cola will hold 23 minutes ransom your life, "said Randall Smith, executive chef at Adventist HealthCare." Twenty ounces of water takes zero minutes to burn and you can have as much fun. "
" There really no health benefits soda and many benefits of physical activity, "said Fox-Rabinovich. "It is much better to choose water instead and consider the exercise as part of a daily routine that helps to balance caloric intake for all food consumed in a day- which add much more than 140 calories. "
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